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<channel>
	<title>Paula Maki Biondich</title>
	<link>http://www.paulamakibiondich.com</link>
	<description>Paula Maki Biondich</description>
	<pubDate>Mon, 06 May 2013 08:42:07 +0000</pubDate>
	<generator>http://www.paulamakibiondich.com</generator>
	<language>en</language>
	
		
	<item>
		<title>The Everyday Collection </title>
				
		<link>http://www.paulamakibiondich.com/The-Everyday-Collection-1</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/The-Everyday-Collection-1</comments>

		<pubDate>Mon, 06 May 2013 08:42:07 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5557138</guid>

		<description>Coming soon.&#60;img src="http://payload162.cargocollective.com/1/3/100256/5557138/Screen Shot 2013-02-05 at 7.24.34 AM_905.png" width="905" height="506" width_o="1269" height_o="710" src_o="http://payload162.cargocollective.com/1/3/100256/5557138/Screen Shot 2013-02-05 at 7.24.34 AM_o.png" data-mid="29950439"  border="0" align="left"/&#62;</description>
		
		<excerpt>Coming soon.</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Extremely Serious Advertising</title>
				
		<link>http://www.paulamakibiondich.com/Extremely-Serious-Advertising</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/Extremely-Serious-Advertising</comments>

		<pubDate>Thu, 21 Apr 2011 20:51:39 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1341330</guid>

		<description>Highly serious print advertising from the world's most serious modern furniture designer.

	Fullscreen


&#60;img src="http://payload.cargocollective.com/1/3/100256/1341330/0036_BLU-0994-10_WATERFALL_NOOK_DWELL_377px.jpg" width="377" height="487" width_o="377" height_o="487" src_o="http://payload.cargocollective.com/1/3/100256/1341330/0036_BLU-0994-10_WATERFALL_NOOK_DWELL_377px_o.jpg" data-mid="6516537"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/100256/1341330/Toro_Dwell.JPG" width="377" height="487" width_o="377" height_o="487" src_o="http://payload.cargocollective.com/1/3/100256/1341330/Toro_Dwell_o.JPG" data-mid="6516539"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/100256/1341330/4849_BLU-0931E-10_KITTENS_DESK-51_DWELL_377px.jpg" width="377" height="487" width_o="377" height_o="487" src_o="http://payload.cargocollective.com/1/3/100256/1341330/4849_BLU-0931E-10_KITTENS_DESK-51_DWELL_377px_o.jpg" data-mid="6516541"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/100256/1341330/Screen shot 2011-04-21 at 9.03.55 PM.png" width="386" height="465" width_o="386" height_o="465" src_o="http://payload.cargocollective.com/1/3/100256/1341330/Screen shot 2011-04-21 at 9.03.55 PM_o.png" data-mid="6516655"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/100256/1341330/Screen shot 2011-04-21 at 9.01.47 PM.png" width="388" height="467" width_o="388" height_o="467" src_o="http://payload.cargocollective.com/1/3/100256/1341330/Screen shot 2011-04-21 at 9.01.47 PM_o.png" data-mid="6516626"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/100256/1341330/Screen shot 2011-04-21 at 9.01.29 PM.png" width="387" height="466" width_o="387" height_o="466" src_o="http://payload.cargocollective.com/1/3/100256/1341330/Screen shot 2011-04-21 at 9.01.29 PM_o.png" data-mid="6516630"  border="0" align="left"/&#62;

Credits
Creative Director: Michael Hart
Art Direction/Design: Kelly Munson</description>
		
		<excerpt>Highly serious print advertising from the world's most serious modern furniture designer.      Credits Creative Director: Michael Hart Art Direction/Design: Kelly...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Sweat Up In My Creases</title>
				
		<link>http://www.paulamakibiondich.com/Sweat-Up-In-My-Creases</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/Sweat-Up-In-My-Creases</comments>

		<pubDate>Mon, 18 Apr 2011 06:22:20 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1286478</guid>

		<description>The Unofficial-Official Crowdsourced Minneapolis Jam Of Summer 2011. Some friends and I decided that one of my Facebook status updates could make the hook to a pretty sweet song. So we created a Facebook group and crowdsourced the lyrics. We thought it would be a joke, but it actually turned into a pretty serious jam. I directed the video. 



Credits
Music: Rick Meyer (Rumble)
Director of Photography: Ryan Taylor

</description>
		
		<excerpt>The Unofficial-Official Crowdsourced Minneapolis Jam Of Summer 2011. Some friends and I decided that one of my Facebook status updates could make the hook to a...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/100256/1286478/prt_1303178315.png" />

	</item>
		
		
	<item>
		<title>Holiday Inn &#124; The Business Guys</title>
				
		<link>http://www.paulamakibiondich.com/Holiday-Inn-The-Business-Guys</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/Holiday-Inn-The-Business-Guys</comments>

		<pubDate>Sun, 17 Apr 2011 16:23:43 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1320602</guid>

		<description>Holiday Inn wanted to be known as a business hotel. Natch, we created "The Business Guys": a story about three dudes (and a lady) on the road for business. Starring Ted: the control freak manager, Marcus: the blood-thirsty midlevel guy, Zack, the dopey new guy, and Susan, the smart non-guy and bane of Ted's existence. Oh, and Joe Buck.

















Credits
Creative Director: Roger Camp
Co-writer: Tom Sebanc
Art Direction: Michael Rogers
Director: Tim Godsall
</description>
		
		<excerpt>Holiday Inn wanted to be known as a business hotel. Natch, we created "The Business Guys": a story about three dudes (and a lady) on the road for business. Starring...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Kool-Aid Research Reports</title>
				
		<link>http://www.paulamakibiondich.com/Kool-Aid-Research-Reports</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/Kool-Aid-Research-Reports</comments>

		<pubDate>Tue, 12 Apr 2011 20:55:40 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1302223</guid>

		<description> What if an 8 year-old boy wrote really serious research reports on Kool-Aid? It may go a little something like this: "Kool-Aid is great. Research says so."

	Fullscreen


&#60;img src="http://payload.cargocollective.com/1/3/100256/1302223/Kool Aid Names_905.jpg" width="905" height="585" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/3/100256/1302223/Kool Aid Names_o.jpg" data-mid="6308259"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/100256/1302223/Kool Aid Stand_905.jpg" width="905" height="585" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/3/100256/1302223/Kool Aid Stand_o.jpg" data-mid="6308260"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/3/100256/1302223/Kool Aid Easy_905.jpg" width="905" height="585" width_o="2048" height_o="1325" src_o="http://payload.cargocollective.com/1/3/100256/1302223/Kool Aid Easy_o.jpg" data-mid="6308262"  border="0" align="left"/&#62;

Credits:
Art Direction/Design: Tony Zimney</description>
		
		<excerpt> What if an 8 year-old boy wrote really serious research reports on Kool-Aid? It may go a little something like this: "Kool-Aid is great. Research says so."     ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/100256/1302223/prt_1302660162.png" />

	</item>
		
		
	<item>
		<title>The Blu Dot Swap Meet</title>
				
		<link>http://www.paulamakibiondich.com/The-Blu-Dot-Swap-Meet</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/The-Blu-Dot-Swap-Meet</comments>

		<pubDate>Thu, 07 Apr 2011 16:48:59 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1279808</guid>

		<description>The Blu Dot Swap Meet was a two-week, online community auction for creative types who love modern design, but may not be able to afford modern furniture. People could make interesting, funny, artistic and/or quirky offers in exchange for anything that the company sells. Out of 2,000 bids, 36 swaps were accepted - from a motorcycle made of 9,000 popsicle sticks to a share of Enron stock to an epic keg party.

Visit the swap meet.



&#60;img src="http://payload.cargocollective.com/1/3/100256/1279808/Screen shot 2011-04-07 at 4.51.37 PM.png" width="529" height="774" width_o="529" height_o="774" src_o="http://payload.cargocollective.com/1/3/100256/1279808/Screen shot 2011-04-07 at 4.51.37 PM_o.png" data-mid="6190972"  border="0" align="left"/&#62;
&#60;img src="http://payload.cargocollective.com/1/3/100256/1279808/DC craigslist_905.png" width="905" height="724" width_o="1568" height_o="1255" src_o="http://payload.cargocollective.com/1/3/100256/1279808/DC craigslist_o.png" data-mid="6191934"  border="0" align="left"/&#62;

Credits
Creative Director: Michael Hart
Art Direction/Design: Kelly Munson
Director: Eli Stonberg
Site Development: Jeff
</description>
		
		<excerpt>The Blu Dot Swap Meet was a two-week, online community auction for creative types who love modern design, but may not be able to afford modern furniture. People...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/100256/1279808/prt_1302215753.png" />

	</item>
		
		
	<item>
		<title>Lean Forward on The Daily Show</title>
				
		<link>http://www.paulamakibiondich.com/Lean-Forward-on-The-Daily-Show</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/Lean-Forward-on-The-Daily-Show</comments>

		<pubDate>Thu, 07 Apr 2011 15:22:30 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1279410</guid>

		<description>Jon Stewart and TDS crew are determined to not be out-taglined by msnbc.




</description>
		
		<excerpt>Jon Stewart and TDS crew are determined to not be out-taglined by msnbc.     </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/100256/1279410/prt_1302207714.png" />

	</item>
		
		
	<item>
		<title>msnbc &#124; Lean Forward</title>
				
		<link>http://www.paulamakibiondich.com/msnbc-Lean-Forward</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/msnbc-Lean-Forward</comments>

		<pubDate>Wed, 06 Apr 2011 22:10:05 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1276033</guid>

		<description>msnbc was a cable network known for political news, but lacked a point-of-view as a brand as they aimed for more ratings and relevancy. As socio-political tension and a do-nothing Congress kept progress at a standstill, we created "Lean Forward" to help the network find its voice and define its mission: to advance the issues that move our country ahead. 








Instead of publishing the Lean Forward manifesto in a book, we projected it on buildings, water towers, trains, bridges and construction sites in major cities including NYC, Seattle, Denver, Washington DC, Chicago, and Atlanta (on CNN’s headquarters, in fact). The following video captures the highlights of the project. 





&#60;img src="http://payload.cargocollective.com/1/3/100256/1276033/02_DARE_TO_DREAM_POSTER-web_905.jpg" width="742" height="447" width_o="742" height_o="447" src_o="http://payload.cargocollective.com/1/3/100256/1276033/02_DARE_TO_DREAM_POSTER-web_o.jpg" data-mid="6187473"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/100256/1276033/04_station-dom-f-mockup-web_905.jpg" width="742" height="447" width_o="742" height_o="447" src_o="http://payload.cargocollective.com/1/3/100256/1276033/04_station-dom-f-mockup-web_o.jpg" data-mid="6187470"  border="0" align="left"/&#62;

&#60;img src="http://payload.cargocollective.com/1/3/100256/1276033/01_POLITICO_SPREAD-web_905.jpg" width="742" height="447" width_o="742" height_o="447" src_o="http://payload.cargocollective.com/1/3/100256/1276033/01_POLITICO_SPREAD-web_o.jpg" data-mid="6187209"  border="0" align="left"/&#62;


 
For Lean Forward to become more than a network tagline, we needed msnbc personalities to adopt it as their own. To bring their unique perspectives to life, we created over 30 pieces of topical content in collaboration with director (and political contributor) Spike Lee.

Rachel Maddow, Lawrence O'Donnell, Chris Matthews and Ed Schultz offered their unscripted perspectives on the issues of the day. But it was the inimitable Reverend Al Sharpton's seemingly innocent childhood story about blueberry pie who ultimately fired a political harpoon to the GOP and captured the attention of news junkies, the DC Beltway, and pop culture alike.



 "Blueberry Pie" even inspired a sketch on Saturday Night Live and an oil on canvas.



&#60;img src="http://payload.cargocollective.com/1/3/100256/1276033/A9DWPrVCEAAL3Jw.jpg-large.jpeg" width="600" height="480" width_o="600" height_o="480" src_o="http://payload.cargocollective.com/1/3/100256/1276033/A9DWPrVCEAAL3Jw.jpg-large_o.jpeg" data-mid="29915009"  border="0" align="left"/&#62;

Credits
Creative Director: Larry Olson
Art Direction/Design: Dustin Black, T. Scott Major, Milton Un
Co-Writer: Mike Gibbs
Director: Spike Lee, Klip Collective
Blueberry Pie Artwork: Ron Keas</description>
		
		<excerpt>msnbc was a cable network known for political news, but lacked a point-of-view as a brand as they aimed for more ratings and relevancy. As socio-political tension...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/100256/1276033/prt_1302145972.png" />

	</item>
		
		
	<item>
		<title>$50 Million Flash Parade</title>
				
		<link>http://www.paulamakibiondich.com/50-Million-Flash-Parade</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/50-Million-Flash-Parade</comments>

		<pubDate>Wed, 06 Apr 2011 21:47:34 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1275958</guid>

		<description>The United States education system isn't doing enough to fund our schools, so it's up to the rest of us. The Box Tops For Education program is one way for communities to supply schools with things students need, like books, art supplies and gym equipment. Collectively, America's schools are on track to earn over $50 million in 2011 through this program - an all-time record. 



Credits
Creative Director: Chris Lange
Art Direction/Design: Tony Buckland
Director: Matt Checkowski
Production: D4D</description>
		
		<excerpt>The United States education system isn't doing enough to fund our schools, so it's up to the rest of us. The Box Tops For Education program is one way for...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/100256/1275958/prt_1302144542.png" />

	</item>
		
		
	<item>
		<title>Birds and Bees</title>
				
		<link>http://www.paulamakibiondich.com/Birds-and-Bees</link>

		<comments>http://www.paulamakibiondich.com/following/paulamakibiondich.com/Birds-and-Bees</comments>

		<pubDate>Wed, 06 Apr 2011 20:50:58 +0000</pubDate>

		<dc:creator>Paula Maki Biondich</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1275762</guid>

		<description>1 out of 8 couples have trouble conceiving a baby, yet infertility remains a closed-door conversation. This five-part video series aims to start a conversation and inspire action by chronicling a young couple's infertility struggle - with humor and heart.



















&#60;img src="http://payload.cargocollective.com/1/3/100256/1275762/06_guerilla_handout_905.jpg" width="742" height="447" width_o="742" height_o="447" src_o="http://payload.cargocollective.com/1/3/100256/1275762/06_guerilla_handout_o.jpg" data-mid="13279591"  border="0" align="left"/&#62;

Credits
Creative Director: Travis Olson
Art Direction/Design: Jim Landry, Travis Olson
Director: Scott Vincent
Site Development: Svnthsin</description>
		
		<excerpt>1 out of 8 couples have trouble conceiving a baby, yet infertility remains a closed-door conversation. This five-part video series aims to start a conversation and...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/3/100256/1275762/prt_1302141151.png" />

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